Source stripo.email
Refresher email, also known as re-engagement email, is a crucial part of email marketing and customer relationship management. It aims to re-establish contact with inactive or lapsed customers, rekindle their interest in a product or service, and ultimately drive conversions. By understanding the purpose of refresher emails, the target audience, the benefits they offer, and the best practices for creating effective campaigns, businesses can leverage this powerful tool to revitalize their customer base and enhance their overall marketing efforts.
The Optimal Structure for Refresher Emails
Refresher emails are an essential tool for keeping candidates engaged and reminding them of their interest in a position. To ensure that your refresher emails are effective, follow these guidelines for crafting a well-structured message:
Subject Line
- Keep it concise and attention-grabbing, such as "Checking in on [Candidate Name] for [Position Name]"
Body
1. Salutation
Also Read
- Begin with a friendly greeting, such as "Hi [Candidate Name],"
2. Brief Recap
- Briefly summarize the candidate’s application and any previous interactions. Use specific details to show that you’ve reviewed their materials.
3. Updates
- Provide any relevant updates on the hiring process or the company. This could include new details about the position, the timeline, or the next steps.
4. Call to Action
- Encourage the candidate to take a specific action, such as responding to a survey, scheduling a follow-up call, or providing additional information.
5. Closing
- End on a positive note, reiterating your interest in the candidate and your appreciation for their continued involvement.
Table Format
To enhance clarity, you can present the refresher email content in a table format:
| Section | Content | Example |
|---|---|---|
| Subject Line | Checking in on John Smith for Marketing Manager | |
| Salutation | Hi John, | |
| Brief Recap | We received your application for the Marketing Manager position on January 15th. We were impressed with your experience and qualifications. | |
| Updates | We’ve recently received additional information about the position and the timeline. | |
| Call to Action | Please complete our candidate survey to help us better understand your career goals and interests. | |
| Closing | We’re excited to continue the hiring process and look forward to hearing from you soon. |
Bullet Lists
- Use bullet lists to highlight specific points or details. For example:
- "We’re excited about these upcoming initiatives:
- Expanding our marketing reach into new channels
- Launching a new product line"
- "We’re excited about these upcoming initiatives:
7 Refresher Email Templates
Employee Benefits Update
Hi [Employee Name],
Just wanted to provide a friendly reminder about our updated employee benefits package. Take a moment to review the new information available on our company intranet. If you have any questions or need clarification, please don’t hesitate to reach out.
Upcoming Performance Review
Hi [Employee Name],
Hope you have been doing well! I’m writing to remind you of your upcoming performance review. Our meeting is scheduled for [Date] at [Time] in [Location]. Please review your self-assessment and bring any relevant materials or feedback to the meeting.
Workplace Harassment Awareness Refresher
Hi Team,
As part of our ongoing commitment to a respectful and inclusive workplace, we will be conducting a workplace harassment awareness refresher training session on [Date] at [Time]. Your attendance is mandatory. Please confirm your availability by responding to this email.
Safety Regulations Update
Hello [Employee Name],
Our company has recently updated its safety regulations to ensure a safe and healthy work environment. Please take some time to review the revised guidelines available on our safety portal. If you have any questions or concerns, please contact the safety manager immediately.
Employee Resources Reminder
Hi [Employee Name],
We want to remind you about the various employee resources available to you. These include health insurance, retirement plans, wellness programs, and career development opportunities. You can find more information on our company intranet or by speaking to your supervisor.
Return to Office Plan
Dear Team,
Following the recent government guidelines, we have decided to implement a phased return to the office plan. Starting [Date], a limited number of employees will be required to return to the office on a rotational basis. We will provide further details and instructions in the coming days.
Upcoming Employee Appreciation Event
Hi [Employee Name],
Just wanted to give you a friendly reminder about our upcoming employee appreciation event. It will be held on [Date] at [Time] at [Location]. We have planned a variety of fun activities and recognition awards to celebrate your hard work and contributions.
What is a Refresher Email?
A refresher email is a follow-up message that is sent to remind the recipient of a previous email or communication. Refresher emails contain a brief summary of the original message, often directing the recipient to take action or refer back to the original email.
Refresher emails are used to keep track of communications, gently nudge the recipient to respond, and maintain a professional and organized approach to email correspondence. They can be particularly useful when the original email contained important information or required a response. While not all emails require a refresher, it can be an effective tool to ensure that important communications are not overlooked or forgotten.
Well, there you have it, folks! Thanks for sticking with me through this little refresher on sending refresher emails. I hope you found it helpful. If you’ve got any more questions, feel free to drop me a line. Otherwise, take care and I’ll see you next time!